This webinar reveals the psychological principles that drive purchasing decisions at agritourism destinations. We will explore proven pricing strategies through real-world case studies from trusted institutions like Harvard Business Review, giving those insights an agritourism lens.

Learn to structure pricing that takes revenue and customer satisfaction into account. We will discuss the pros/cons of different types of pricing such as: one flat cost for full access; one admission fee plus on-site fees for special activities (apple cannon, animal feed, etc.); season passes/VIP passes; fast-passes; on-site vs. online ticketing; pricing bundles and more.

As a result of this session, you will be better able to:

• Understand key psychological triggers that influence visitor spending patterns
• Leverage case studies to apply data-driven insights to your destination
• Implement timing-based pricing strategies to maximize advance purchases

Maureen Ballatori is the founder and CEO of Agency 29, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, defi ne their unique marketing message, and attract their ideal audiences.

Maureen’s rural roots are the source of her passion for agriculture marketing and food. She grew up on a dairy farm in Upstate NY. An active community member, Maureen holds multiple board seats for local and international organizations and she is a national speaker and workshop facilitator.