Strong roots grow strong teams. This session helps you discover your personal leadership style and values, and how they influence your farm’s culture. You’ll gain insight into your leadership strengths, learn how to lead with authenticity, and understand how your example sets the tone for your team’s success

In this session, participants will:
Gain insight into:

• The shift from managing tasks to leading people
• How leadership behaviors impact team performance and customer experience
• Common leadership challenges in farming and agritourism operations

Learn how to:

• Communicate clear expectations across family, full-time, and seasonal staff
• Lead different personalities and roles effectively
• Make confident decisions in fast-changing conditions

Understand how to:

• Delegate responsibility without losing accountability
• Build trust and consistency during busy and high-stress seasons
• Model leadership behaviors that strengthen team culture

Participants will leave with:

• A practical Rooted Leadership framework
• A communication checklist for setting clear expectations
• A simple next-steps action plan for immediate application

Christina is Founder & CEO of Concept to Culture, an organizational development consultant, certified change management practitioner, and leadership coach, Christina partners with farm operators and business owners to strengthen their operations and lead well through change. She has worked alongside agricultural businesses to improve day-to-day operations, navigate challenges, and turn hard problems into practical, workable solutions.
Christina is passionate about equipping people to lead with clarity, confidence, and purpose, honoring the values and heritage that matter most to them while building capacity for the future. When she’s not consulting or teaching, she enjoys life with her husband and finds joy in building strong, meaningful connections wherever she goes.