Description
In this session, attendees will learn a model which shows why people attend events, what keeps them coming back and what drives their interest to tell their friends.
Drawing from research in social psychology, event management and group dynamics, attendees will be exposed to learnings that they can leverage to improve event attendance and retention.
Outcomes:
- A new understanding of what drives attendance of any event or experience they host
- How to change the design of the offerings to increase attendance and retention of guests
- New connections which they can leverage to support one another's businesses
