Description
This breakout session delves into the strategic importance of utilizing owned media channels to grow and engage audiences in the tourism industry. Rather than just capturing existing demand, owned media helps DMOs create it, proactively shaping audience perceptions and desires.
Using the three Cs, content–community–commerce, we dive into how destination marketers can leverage their websites, blogs, podcasts and more to create a devoted following that ultimately increases visitation to the destination.
Learn about the cost-effectiveness, control over content and the loyal audience base that comes with owned media.
Adam will showcase some of the most successful real-world examples from within the industry and beyond, demonstrating how valuable, relevant content tailored to the target audience can enhance brand awareness, drive visitor engagement and ultimately increase tourism year over year.
