Content Strategy - Why You Should “Build in Public

Description

Content Strategy - Why You Should “Build in Public"

In today’s digital world, audiences crave authenticity more than ever—and for agritourism businesses, that’s a huge opportunity.

This session explores the rising trend of “building in public”—a transparent, behind-the-scenes content strategy that invites your customers into your process, not just your product.

Learn how showcasing your journey—from planting and production to the unpredictable day-to-day of farm life—can forge deeper emotional connections, humanize your brand, and build lasting trust with visitors.

Whether it's an unpolished video of the goats escaping again or a candid story about your family’s commitment to sustainability, we'll show you how pulling back the curtain creates more powerful owned media and cultivates loyalty that lasts far beyond the farm gate.