Description
Counterintuitive Agritourism Business Logic
When too much business and your pricing strategy works against you
The more is better philosophy doesn't often apply with experience destination Agritourism businesses. In fact, having too much business, especially if it's not the right kind or priced incorrectly, can lead to more undesirable outcomes.
Managing the optimal number of guests will eliminate the “root” causes of friction, chaos, discomfort, and dissatisfaction, which all lead to a reduced desire for repeat visits. Overcrowding strains human resources and accelerates wear and tear on physical attractions. Furthermore, it burns out markets and makes you vulnerable to new competitors, making it harder to sustain success over time.
By focusing on doing "better" business rather than just more business, experience destinations can create a more sustainable and fulfilling experience for both guests and staff.
Attendees will come to understand:
- Why less is more
- New family markets - what they want and why
- Control crowds by your offering, price and ticketing strategies
- Case study of farms who have effectively implemented the changes needed for success
