Turning a Cut Flower Farm into a Destination

Description

Turning a Cut Flower Farm into an Agritourism Destination

Lyndsay Biehl-Mercer

A flower farm isn’t just about growing beautiful blooms—it’s a gateway to building a thriving, experience-driven business.

In this panel, a team of seasoned flower farmers will dig into the real side of running agritourism on a working flower farm.

We’ll talk U-picks, workshops, farm stands, photo ops, and the logistics and pricing behind making it all sustainable and profitable.

Attendees will learn:

• How to structure agritourism offerings that align with your farm’s capacity
• Key systems for managing customer flow, liability, staffing, and setup
• Creative revenue streams beyond the bouquet - merch, events, photo bookings, workshops & more
• Marketing tips to create demand and keep people coming back
• What works and what doesn’t from farmers who’ve lived it
• Creating boundaries with the public

This session is for anyone dreaming of a flower-filled destination farm—or for those who are already doing it and want to run it with more intention, efficiency, and profit.