Description
From the 2023 NAFDMA Convention, presented by Heather Copley.
Join Heather Copley as she talks us through the practicalities of creating displays simply and effectively through both theory and interactive workshops.
• Learn merchandising techniques and insights to inspire and inform.
• Understand the power of being eye-catching to increase sales, customer satisfaction & the overall experience.
• Revisit how your customer engages with your retail space.
Heather Copley is the owner of Pontefract based Farmer Copleys alongside husband Robert. With their desire for amazing food, fantastic local produce and a warm welcome, Farmer Copleys has showcased through its Farm Shop and Moo Café how Britain, and especially Yorkshire, can compete with the very best the culinary world has to offer.
Winning multiple awards including The Guild of Fine Food’s Farm Shop of the Year and Best Independent Retailer at the deliciouslyorkshire Taste Awards, Heather has transformed Farmer Copleys into one of the best Farm Shops in the UK.
With her outside of the box thinking, and inherent values of being friendly, cheeky, trusted, welcoming and honest all exhibited throughout the business, Heather has truly made Farmer Copleys a staple within the local community and beyond.
