Event Psychology: 3 Reasons People Attend & Return

Description

From the 2023 NAFDMA Convention, presented by Michael Diettrick-Chastain.

Attendees will come to understand why people attend events, what keeps them coming back and what drives their interest to tell their friends.  Drawing from research in social psychology, event management and group dynamics, attendees will be exposed to learnings that they can leverage across every aspect of their individual businesses.
Attendees will walk away with: 
•    A new understanding of what drives attendance of any event or experience
•    How to change the design of the offerings to increase attendance of events 
•    New connections to leverage support of one another's businesses 

Michael Diettrich-Chastain is an expert on peak performance in the workplace. As anexecutive coach, international speaker and facilitator, he has worked with Global 100companies, mid-sized companies and small businesses to drive employee engagement,productivity, retention and profit. With a MA in Counseling and multiple certificates inworkplace and leadership assessment tools and methodologies,he brings his 15+ years ofexperience in transforming the lives of the leaders and teams he serves