Description
Presented by Susan Hallam
Ecommerce User Experience: how to improve the UX of your store to increase sales
In this fast paced and practical workshop, Susan will introduce you to:
• How to build trust and confidence
• How to experiment with calls to action
• How to create powerful ecommerce content
• 15 simple but effective changes you can make to your online shop
Susan is the founding director of one of Europe's leading digital agencies, Hallam, and has more than 30 years’ experience working in the digital industry. A native Pennsylvanian, Susan now works in the UK and is an influencer and thought leader who inspires businesses to greater success through digital engagement.
She was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honors 2018. Also in 2018, Susan was made a Fellow of the Institute of Direct Marketing and named a BIMA 100 CEO & Leaders shaping the digital industry. She is the Chairman of Nottingham’s Creative Quarter, a Freeman of the City of London and a Trustee of Nottingham Castle
