Description
Advertising your Ecommerce: how to promote your shop with paid media
The art of placing paid advertising content is a powerful technique to enable you to reach new customers, to get more signups for your email newsletter, and to generate more sales.
In this practical workshop, Susan will introduce you to the practical concepts of building a successful commerce advertising strategy, and practical steps to get started running your own advertising campaign.
• how to personalize your advertising for precise targeting
• how to deliver effective mobile advertising
• how to create persuasive advertising copy and images
• how to integrate your advertising across multiple channels like Facebook, Instagram, Twitter and Google
Susan is the founding director of one of Europe's leading digital agencies, Hallam, and has more than 30 years’ experience working in the digital industry. A native Pennsylvanian, Susan now works in the UK and is an influencer and thought leader who inspires businesses to greater success through digital engagement.
She was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honors 2018. Also in 2018, Susan was made a Fellow of the Institute of Direct Marketing and named a BIMA 100 CEO & Leaders shaping the digital industry. She is the Chairman of Nottingham’s Creative Quarter, a Freeman of the City of London and a Trustee of Nottingham Castle
