Description
Customer Retention and Loyalty in a Digital World
In this webinar, Susan will share practical tips and techniques for developing your customer retention and loyalty strategy.
• how to plan effective post purchase follow up
• how to leverage the opportunity of abandoned shopping carts
• how to build a digital loyalty program
Susan is the founding director of one of Europe's leading digital agencies, Hallam, and has more than 30 years’ experience working in the digital industry. A native Pennsylvanian, Susan now works in the UK and is an influencer and thought leader who inspires businesses to greater success through digital engagement.
She was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honors 2018. Also in 2018, Susan was made a Fellow of the Institute of Direct Marketing and named a BIMA 100 CEO & Leaders shaping the digital industry. She is the Chairman of Nottingham’s Creative Quarter, a Freeman of the City of London and a Trustee of Nottingham Castle
