Description
In this advanced social media workshop, participants will cover three key topics:
- geofencing vs geotargeting
- selling direct to consumer
- working with social media influencers.
In this workshop we will:
- Explore the differences between geofencing and geotargeting, and how each can be used to reach specific audiences. We will cover how to set up geofencing and geotargeting campaigns and discuss best practices.
- Dive into the topic of selling direct to consumer. We will discuss the different platforms that support direct selling, and best practices for setting up and managing a successful direct-to-consumer campaign.
- Discuss best practices when working with social media influencers including how to identify influencers that align with your brand, how to reach out to them, and how to negotiate compensation. We will also cover best practices for creating successful influencer campaigns, and how to measure the impact of your influencer marketing efforts.
