Description
This session will discuss how agritourism providers can have a key role in building or strengthening their community as a tourism destination. Building upon the principles of Creative Tourism, we will present strategic commonalities between agritourism, craft-beverage tourism, and food/culinary tourism.
These commonalities can serve to develop joint marketing and programming activities that can increase the capacity of destinations to draw tourists, thus stimulating the community's economic vibrancy and their residents’ well-being.
Doing so can also help agritourism providers adjust (increase, decrease, or maintain) for their desired number of visits.
