Description
When faced with a crisis situation, many businesses struggle to find the right words to connect with the public and explain the situation. To assist, NAFDMA has partnered with O'Keeffe PR to provide Crisis Communication consulting in the moment of need.
O'KeefFe PR is a public relations and content marketing agency located in Cincinnati, Ohio. They specialize in helping clients tell the right story, in the right way, to the right audience, at the right time.
Objectives and Lessons will include:
- What constitutes an actual crisis?
- Prioritizing the first 24 hours
- Creating a scalable crisis plan
- Every crisis is different, but a skeleton plan can guide you
- Which leadership positions are critical to the response
- Crafting the right message to communicate during crisis situations
- Connecting with media
- Managing the crisis long term
Dan O’Keeffe is an experienced writer, editor and public relations professional with more than 20 years of experience in industries ranging from data science, technology, professional services and pet products to economic development and restaurant & hospitality.
Dan started his career as a writer for Ralston Purina’s corporate communications department in the early 1990s. Today, he specializes in helping organizations “tell their stories” and think strategically around how they position their brands, products and services with existing and new target audiences—both external and internal. Dan also advises small to large organizations and business and non-profit leaders on how to prepare for and respond to media inquiries during times of both boom and crisis.
