Description
Join us for an exclusive webinar tailored for NAFDMA members, designed to help agritourism operators and farm event professionals enhance their event planning strategies.
Jessica Pontius, General Manager of Daniel’s Vineyard and founder of Augustus Agency, will share insights from years of experience hosting large-scale events, focusing on seasonal challenges, marketing strategies, operational logistics, and lessons learned from hundreds of successful events.
What We'll Cover:
• Minimizing Seasonal Impact – Strategies to attract guests year-round and maximize off-season opportunities.
• Effective Event Marketing – Tactics to drive attendance, increase engagement, and build brand awareness.
• Logistics & Operations – Best practices for vendor coordination, staffing, and on-site management.
• Lessons Learned – Real-world insights from hosting and managing diverse events, from intimate gatherings to large festivals.
As entrepreneurial farm families, we know that memories are made on the farm—let’s ensure your events leave a lasting impact.
Register now to gain valuable strategies to elevate your event operations!
Jessica Pontius is a dynamic leader with over 15 years of experience in marketing and hospitality, specializing in brand awareness and community engagement. As General Manager of Daniel’s Vineyard, she has played a key role in shaping its identity and market presence since 2016, working closely with the owners to bring their vision to life. In addition, she leads Augustus Agency, a marketing firm dedicated to elevating brands through strategic consumer engagement. With expertise in event management, consumer packaged goods, and brand development, Jessica is passionate about creating memorable experiences and driving meaningful connections that foster business growth.
