Description
In today’s digital world storytelling is an essential component of successful marketing that drives business growth and stability, but WHY? Why does telling a great story make such a big difference? It isn’t just about being creative and building relationships, it’s about the basic functions of the human brain. If you want your content to be more memorable and shareable you must understand the science behind storytelling.
During this session, participants will learn how stories impact the brain and how they can create content that truly speaks to people and inspires them to take action. Takeaways include:
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Increased understanding of the neuroscience behind memory and decision-making
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Examples of connective content frameworks
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Content marketing and strategy tips for social media, email marketing, website content, and more
