Description
As farm owners in the agritourism industry, you understand the power of events for bringing visitors to your property. With this endeavor comes the need for preparedness for unexpected weather, animal behavior (rogue goat anyone?), last-minute staffing challenges, or a variety of other things that can impact your event days.
Just as you have contingency plans for outdoor activities, your marketing strategy requires similar flexibility.
This session will equip you with practical insights to enhance your event marketing efforts and navigate unforeseen challenges effectively while still delivering on the experience promised.
In this session, we will cover:
- Techniques to sell event tickets while maintaining clarity and managing expectations.
- Case study examples of using honest vs. transparent marketing language and imagery that resonates with your audience.
- Developing and implementing a crisis communication plan for seamless adjustments to event plans.
- Strategies to ensure guest satisfaction even when Plan B is in action.
